FAQs

We work with states, counties, cities, communities, neighborhood associations, nonprofits, and organizations.

Clients include the state of Oregon, the city of San Francisco, the Chemical Stockpile Emergency Preparedness Program (a FEMA initiative), the county of Santa Cruz, CA, Outsmart Disaster, Off the Grid, and many more.

Emergency Preparedness

• We help you identify the emergency scenarios that are most likely to impact your community or organization (risk assessment) and create a robust plan to get ready.
• Already have an emergency plan? We help you find gaps that need to be addressed.
• We’re experts in communication and education. It’s crucial to communicate your plan to stakeholders ahead of time and build trust before a disaster strikes.

Emergency Response

• When disasters happen, we help you respond effectively to manage the crisis in the best possible way.
• Our first priority is to get your people out of harm’s way, keep them safe, and make sure they have the information they need.
• We also help you protect your physical location, assets, systems, and more, keeping your community or organization running as smoothly as possible during the crisis.

Emergency Recovery

• Recovering from an emergency is complex. It takes time to repair the damage, and time for your people to grieve their losses and heal.
• Disaster resilience is one of our specialties. We can advise you on your path to recovery.

Learn more about our Services.

We’ve worked on environmental disasters (fire, flood, earthquake, hurricane), acts of violence (active shooter, terrorism, vandalism, hate crimes), and tech/online emergencies (cyberattack, data breach).

There are core principles that apply to any type of emergency.

We use a framework that we call Ready for Anything, which we teach to our clients.

Our goal is to not only help our clients handle the most immediate crisis, but have a framework they can apply to future emergencies too.

• First, book a 30-min call to discuss your community or organization.

We’ll ask what you’re dealing with right now, what you’re concerned may happen in the future, and what your needs, gaps, and priorities are.

• After that call, we’ll create a proposal and quote for you.

We typically work with clients for three to twelve months, depending on the scope of work.

First, take a deep breath. Plenty of communities have been where you are. And although we won’t come to your Emergency Operations Center, we can DEFINITELY help you plan and act on your community’s long-term recovery vision. First step, book a 30-min call to share more about your current needs.

The word “linchpin” means something that “holds together parts that function as a unit.” A crucial, indispensable part of a community or organization. Without the linchpin, everything falls apart.

The leader of a state, county, city, or neighborhood is one type of linchpin. Having an emergency plan is a linchpin, too.

After reading Linchpin by Seth Godin—a book on “how you have the potential to make a huge difference wherever you are”—our Founder, Alicia Johnson, had a moment of inspiration.

She took “linchpin,” changed the “i” to “y,” and combined it with the address where our offices are located. That’s how the company name came to be.